Persuasive Speech- Why Is Coke Better than Pepsi?

         Pepsi and Coca Cola have long been rivals in the marketing industry and two most recognizable names in soft drinks.Together they produce the #1 (Coca Cola), #2 (Diet Coke) and #3 (Pepsi) soft drinks in the United States and each make tens of billions of dollars in profits every year. Since 1886, Coke has been going strong holding the award of "Best Soda Drink in the World." In 2011, Coke still beats Pepsi in sales and long-term taste tests. I totally agree because to me, Coke is better anyday! The taste, the emotional brandings, and their marketing techniques are some of the reasons everyone is addicted to coke!
         The taste is unbelivable and definitely "to die for." Pepsi tastes sweeter than Coke. While this often makes consumers initially like the product more than Coke, but people have reported that the more they drink it the less enjoyable the drink is. Coca Cola's flavor is way more bitter and sweet, which allows you to drink over long periods of time. Hannah Davis says, "I have been drinking Coke for years and I couldnt imagine drinking any other soft drink, especially Pepsi!" It just becomes something you enjoy forever unlike Pepsi. 
         The emotional brandings that many are attracted to on coke advertisements, bottles, etc. that involve soothing and warm imagery: A jolly Santa Claus, adorable polar bears, and beaches. Studies have shown that these types of images cause people to feel more warmly toward Coke products. Coke products tend to persuade more people to buy their products through the display of their products. Many more people are likely to reach for the red cans instead of the blue ones at the store because of the red attraction.
        Coke has highly visible spots on top-rated shows like "The Voice" and the Superbowl. Coca Cola gets its brand in front of more people. In the last few years, Pepsi has opted for less traditional campaigns that have not had huge payoffs. Coca Cola is more marketable and more put together as a whole, which allows them to not only sell more product, but make more money on top of that.
      We as Americans love good 'ole Coke! It suits all of our thirst as a whole and puts a smile on our faces. A lot of Coca Cola's business is done outside of North America as well. Pepsi does not have as strong of a hold in the rest of the world. The taste, the emotional brandings, and their marketing techniques keeps everyone LOVING Coke, just as much as I do if not more!